About
India's verified eco-friendly Ganpati marketplace
MittiMurti aggregates artisans, workshops, NGOs, and sustainable festival suppliers into one trusted discovery, verification, and purchase experience for eco-friendly Ganpati murtis.
The problem we solve
Buyers cannot easily compare authentic eco-friendly Ganpati murtis across cities, materials, sizes, delivery options, and immersion methods. Sellers are scattered across local shops, Instagram, WhatsApp, D2C stores, and broad marketplaces — where "eco-friendly" claims are inconsistent. And the category itself needs education: a buyer should understand material, paint, dissolvability, home visarjan method, packaging, and local compliance before purchasing.
MittiMurti is built for all three problems at once: commerce, trust, and education.
Our strategic thesis
The winning product is not a thin catalog. It is a marketplace plus a category-authority layer:
- Commerce — verified idols and sustainable festival products.
- Trust — mandatory material disclosure, verification badges, seller audit records, packing proof, and clear refund responsibilities.
- Education — home visarjan, material comparisons, city-wise rules, nirmalya reuse, school workshops, and CSR programs.
- Seller enablement — micro-stores, media galleries, YouTube embeds, bulk-order handling, and transparent commission economics.
What we publish
- A material-led product catalog covering Shadu Mati clay, seed and tree Ganesha, paper Mache, gomaya, alum, chocolate, and DIY kits.
- Seller micro-stores with photo galleries, YouTube embeds, fulfillment SLAs, and bulk-order intake.
- City pages with local artisans, civic immersion rules, and BMC/PMC/TMC guidance.
- Knowledge pages covering home visarjan, material comparisons, nirmalya composting, and natural-color education.
- A four-tier verification standard separating "eco claim" from "eco verification."
Our Authority & Guidelines
Trust is the foundation of our marketplace. We strictly adhere to the Central Pollution Control Board (CPCB) Revised Guidelines for Idol Immersion. This means we mandate 100% natural, dissolvable materials (such as Shadu Mati clay, paper pulp, or seed-embedded soil) and explicitly prohibit Plaster of Paris (PoP), toxic synthetic paints, and plastic/thermocol decorations. Our field verification ensures that what you buy is genuinely an eco-friendly Ganpati idol that supports local artisans and protects our waterways.
How we work with the ecosystem
- Artisans — verified micro-stores, retail and bulk demand, seasonal SEO visibility.
- NGOs — campaign partnerships, content collaboration, school workshop coordination.
- Civic bodies — referencing official immersion guidance and CPCB/MPCB standards on city pages.
- Schools and CSR teams — workshop-kit sourcing and educational content.
Where we are in the journey
MittiMurti currently curates material-led listings, seller profiles, photo galleries, city guidance, and verification records for buyers comparing eco-friendly Ganpati options. Payments, seller dashboards, moderation, and pincode-level serviceability are handled through the onboarding and order-intake workflow while we expand the marketplace season by season.
Contact
For seller onboarding, partnerships, press, or general questions, use the contact form on our Sell with us page.